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It was funny ... When we went out individually, Mr. Siemens could arouse the enthusiasm but couldn't close the deal. I went out but I couldn't arouse the enthusiasm like he could, you know, and therefore couldn't close the deal. If we went out together, we went like a house on fire, and people would put in large amounts of money. 32

This type of local commitment was especially crucial in the early going when the machinery purchased for six thousand dollars in 1944 turned out to be useless. This along with cost overruns in construction necessitated numerous fund raising drives. By the spring of 1946, the plant was finally completed, financed almost wholly from local sources."

This was not the end of the plant's financial problems since the company had no operating capital. Since the banks would not advance a loan to eva, the Board had to approach Manitoba Pool Elevators and persuade them to underwrite a $lOO,OOO loan so that the Co-op could buy sunflowers to process.

Going into operation in the spring of 1946 the plant operated on a co-operative basis paying an initial price to farmers for their crop before processing and then paying the rest, less the operating cost, at the end of the year. 34 By the end of the first year of operation cva had cleared its entire debt load relieving the Provinial Government of its loan guarantee obligations and repayed the many people who had invested their hard earned savings in bonds and debentures. aver the next four years the plant expanded rapidly bringing its processing capacity from twenty to sixty tons per day. By 1949 construction had also begun on a new oil refinery which would enable cva to market refined as well as crude oil and to introduce its first consumer product - Safflo salad oil. 35

While eva would later experience serious problems, the basis of an important rural industry had been laid. eva not only served as a catalyst for crop diversification in the area and created employment, but established a precedent of locally based and co-operatively owned industry and business.

The 'Renaissance' of the Rural Community and the Rise of Altona

The return to prosperity signalled by the war led to the renewed growth of Rhineland's towns. The reason for this renaissance was not only the result of renewed agricultural prosperity but also the effect of a number of other economic and social factors. The mechanization of farming and increasing farm size after the war meant that many of Rhineland's younger generation had to leave the farm. While quite a number left the municipality to farm elsewhere or to find work in